Aite Group recently completed a study on this new market trend titled, “Instant Issuance: Driving Card Use and Self-Service Channels” which presents case studies from five different financial institutions.
Key takeaways from the study include:
Instant issuance drives incremental card use and card activation
In conjunction with a scripted branch self-service training program, instant issuance can migrate low-value-added transactions to self-service channels
Customers respond favorably to instant issuance, contributing to higher satisfaction and retention
Instant issuance feel-good stories abound, leading to new customer-acquisition opportunities
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